You would think that if a non-profit organization focused on transforming a nation of roughly 1.5 million people “by educating the rising generation to the highest world standards” had £25 million a year for the next five years, it might be well-served to invest that money in its mission.
Today we found out that Barcelona and the Qatar Foundation have agreed a £125 million shirt sponsorship deal that will provide Barcelona with £25 million a year for the next five years. In return, Barcelona will find a space for a tribute to the Qatar Foundation on its iconic uniforms in a way that doesn’t infringe on UNICEF’s space. (more…)
