Puma, you have competition in the cool category. Check out the NIKE Write the Future commercial for the World Cup. It’s got cameos for days, an inspired storyline, ping pong, babies, Gael Garcia Bernal, Kobe Bryant and Homer Simpson. How could it be bad? Unfortunately, there’s no cameo for Cameo. Given how far World Cup commercials have come since the 90s, I’m scared to see what the commercials will look like in ten years. You’ll probably be able to put yourself in them. Anyway, sit back and watch NIKE Write the Future:
Check out the extended version with additional commentary here.
It is a great piece, though including Ronaldinho was weird since he’s not on Brasil’s roster. Also, will Ribery be spending June in South Africa or a French jail?
Martek – Yeah, the Ronaldinho piece was kind of awkward. Nike must have already known that he wasn’t certain to be in the squad. You’ve got to assume that they just didn’t care. They could have easily cut that piece out. Ribery will be in South Africa, and I’d be shocked if he ever does time. There are tons of skeletons in the French closet.