
According to FIFA, South Africa’s strategy to win the right to host the 2010 World Cup was simple but powerful. South Africa argued that it had the best stadia facilities in Africa. It had commercial backing from leading corporations. It had the continent’s strongest economy, a sophisticated media and broadcast industry, and an enormous South African support base from the South African population. Members of the South African Organizing Committee and those lobbying on its behalf also repeatedly suggested that getting the World Cup would be part of Africa’s renaissance strategy.
Historically, facilities, commercial backing, a stable economy, media and broadcast capability, and local support have all been vital and necessary components of a successful World Cup bid. But in positioning itself to win the right to host the World Cup, it seems that South Africa might have lost sight of the fact that South Africa is not Germany or France or South Korea/Japan or the United States. (more…)