Wei Di, head of the Chinese Football Association, has spoken. China wants the 2026 World Cup. Given China’s explosion over the past decade, it might be hard to say no to the world’s most populous nation, even with the recent corruption scandals in Chinese soccer.
According to Wei, “It really moved us to see all the social benefits South Africa got from hosting the World Cup.”
And by social benefits, we should probably assume that he also means financial and publicity benefits.
Wei continued, “Everyone has been debating whether China should bid for the World Cup or when to bid, but seeing how successfully South Africa hosted it, I have to say that China has no reason not to bid and now is the best time.”
And there you go.
So prepare yourself for forty-nine year old Shakira with an umbrella under the hot Beijing sun singing an English version of some Chinese song over and over again in the summer of 2026 if the Chinese bid is successful. But first, there is a bid process to navigate. (more…)
